Maximizing Your Sales Team’s Efficiency with a Paid Calendly Account

By
Lucas James
March 28, 2023
5
min read
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Stripe Products

In the dynamic world of sales, every second counts. A scheduling tool such as Calendly can significantly enhance your sales team’s efficiency by streamlining the appointment booking process and boosting productivity. This guide will walk you through setting up a paid Calendly account, selecting the best plan for your needs, and utilizing advanced features to optimize your sales efforts.

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Step 1: Getting Started

Begin by connecting your calendar and personalizing your account settings. This ensures your team's availability is always up-to-date, preventing scheduling conflicts. Calendly’s compatibility with major calendar services like Google Calendar and Outlook provides a seamless start, setting the stage for efficient scheduling.

Calendly allows you to connect multiple calendars, so whether your team members use different calendar systems or have multiple calendars within one system, everything can be synchronized. This synchronization ensures that availability is accurately reflected, reducing the risk of double-booking or missed appointments. 

Personalizing your account settings involves setting up your availability preferences, time zones, and buffer times between meetings. This level of customization is crucial for maintaining a balanced schedule and avoiding back-to-back meetings, which can lead to burnout.

Step 2: Customizing for Your Sales Team

Tailor Calendly to meet your sales team's specific needs by adding your company logo and enabling company-level integrations. Integrate popular video conferencing tools to facilitate virtual meetings effortlessly. Set up managed event types to standardize meetings, ensuring a consistent and professional approach when dealing with clients.

Customizing Calendly for your sales team involves more than just visual branding. It's about creating a seamless workflow that integrates with the tools your team already uses. By adding your company logo and colors, you ensure that all communications appear professional and consistent with your brand identity. 

Integrating with video conferencing tools like Zoom, Microsoft Teams, or Google Meet allows for a smooth transition from scheduling to conducting meetings. This integration eliminates the need for separate scheduling and meeting setup steps, saving time and reducing the likelihood of technical issues.

Managed event types are another powerful feature. These are pre-configured meeting templates that can be standardized across your team. For example, you can create templates for discovery calls, product demos, follow-up meetings, and stakeholder alignment sessions.

 Each template can have its own unique settings, such as duration, availability windows, and pre-meeting questionnaires. This ensures that all team members follow a consistent process, which helps maintain a high level of professionalism and efficiency.

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Leveraging Advanced Integrations

Calendly's advanced integrations are particularly beneficial for sales teams, offering significant advantages. By linking Calendly with your CRM, you can automate the flow of important data, ensuring your sales pipeline is constantly updated with actionable insights. This not only saves valuable time but also empowers your team with the information they need to close deals more effectively.

When you integrate Calendly with a CRM system like Salesforce or a sales dashboard like Menlo IQ, the process of capturing and updating lead and client information becomes automated. Whenever a meeting is scheduled, details about the meeting and the participants are instantly logged into the CRM, streamlining your workflow and keeping your team well-informed.

This ensures that all relevant data is captured without manual entry, reducing the risk of errors and ensuring that your sales pipeline is always up-to-date. These integrations can also trigger automated workflows within your CRM, such as follow-up tasks, email sequences, or updating the lead status.

Did You Know? Menlo IQ makes integrating your Stripe and Calendly accounts a breeze, automatically storing all your data in Menlo. Whenever a new payment is linked to a lead, Menlo IQ not only saves the information but also allows you to use its AI tool to ask questions about your leads and receive answers in seconds. This seamless integration ensures you never miss a beat in managing your customer interactions.

Managed Events: Ensuring Consistency

Creating managed events ensures your team's meetings are uniform and professional. Whether it’s a demo call or a follow-up meeting, managed events provide a standardized template for all team members. This consistency helps build and maintain trust with your prospects.

Managed events help your team deliver a consistent experience to all prospects and clients. By using predefined meeting types, you can ensure that each interaction follows a set structure. For example, a demo call template might include a predefined agenda, a list of talking points, and a link to a product demo video. This helps ensure that all necessary information is covered during the call and provides a consistent experience regardless of which team member is conducting the meeting.

Standardizing your meeting templates also helps new team members get up to speed quickly. They can use the existing templates to conduct meetings in line with your team's best practices, ensuring a smooth onboarding process and maintaining the quality of interactions with clients.

Step 3: Onboarding Your Team

Invite team members directly within Calendly to scale your sales operations effortlessly. Assign roles and manage statuses to ensure each member has the necessary access and capabilities, empowering them to excel in their roles.

Onboarding your team to Calendly is straightforward. Start by inviting team members to join your account. Once they accept the invitation, you can assign them specific roles and permissions based on their responsibilities. For example, sales managers might have admin privileges to create and manage event types, while sales representatives have user-level access to schedule and conduct meetings.

Calendly's user management features allow you to organize your team into groups and manage their access to different event types. This is particularly useful for larger teams with multiple departments or specializations. 

You can also set up team scheduling pages that display the collective availability of multiple team members. This is ideal for meetings that require participation from several people, such as a product demo with both a sales representative and a technical expert.

Related: Streamline Scheduling with Calendly Integrations

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Choosing the Right Plan for Your Team

Selecting the right plan is crucial to maximizing Calendly’s benefits. Here’s a breakdown of the available plans:

  • Standard Plan: Ideal for small teams seeking greater customization and reporting. It allows multiple users, calendar connections, and unlimited event types. Priced at $12 USD per month or $120 annually, it’s a great starting point.
  • Teams Plan: Perfect for sales teams seeking seamless Salesforce integration and sophisticated scheduling features such as Round Robin, this solution is a game-changer. For just $20 per seat monthly, or $192 annually, it provides powerful admin-level controls to help you implement and maintain best practices across your entire team.
  • Enterprise Plan: Designed for large teams requiring comprehensive security and advanced features, starting at $15,000 per year. It includes everything from other plans, plus added security through SAML single sign-on and advanced user provisioning via SCIM.

When choosing a plan, consider your team's size and specific needs. The Standard Plan is excellent for small teams that need basic scheduling and customization features. The Teams Plan offers more advanced features like Salesforce integration, making it ideal for sales teams that rely heavily on CRM data. The Enterprise Plan is suited for large organizations that require robust security and advanced user management capabilities.

Practical Uses

Speed is a critical factor in sales. Did you know that 50% of buyers choose the vendor who responds first? Calendly helps your team make faster connections and close more deals by automating the scheduling process. From the initial discovery call to the product demo, stakeholder alignment, pricing negotiation, and handoff with customer success, Calendly streamlines the entire process. Prospects choose a convenient time via your website or scheduling page, and Calendly ensures the meeting appears on everyone's calendar. 

Use Calendly’s workflows to automate follow-up tasks, reducing no-shows and keeping prospects engaged. Integrating Calendly with your CRM, like Salesforce, automatically updates lead records, saving time and providing valuable insights.

Calendly also eliminates the need for back-and-forth emails to find a suitable meeting time. By connecting your Google Calendar and creating common meeting types, you can easily send a link to schedule a Zoom call, phone call, or other meeting types. 

Each team member can have different meeting types, and Calendly will only show available times when all required participants are free. This saves significant time and enhances scheduling efficiency.

Wrapping Up: Maximizing Calendly’s Potential

Switching to a paid Calendly account isn't just about scheduling meetings—it's about boosting your sales process for peak efficiency and effectiveness. By following these steps and selecting the best plan for your team, you pave the way for a smoother, more productive sales operation.

In the competitive world of sales, leveraging the right tools is essential. Calendly stands out as a powerful ally, allowing your team to focus on what they do best: selling. Choose wisely and watch your team reach new heights of success.

Related: How to Setup a Stripe Account for Your Business

Calendly is not just a tool but a strategic asset that can transform how your sales team operates. By automating mundane tasks and providing a seamless scheduling experience, it allows your team to focus on building relationships and closing deals. The right setup and plan selection will empower your team to perform at their best, making Calendly an indispensable part of your sales toolkit.

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Lucas James

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