How Chelsea Jones Built a $3m ARR Shopify Plus Partner Development Agency

Summary

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Chelsea Jones from Chelsea and Rachel, a Shopify Plus preferred partner agency, shares her journey of scaling her agency into a multimillion-dollar business. She discusses the importance of specializing in a niche, building partnerships, and providing value to tech partners. Chelsea emphasizes the significance of leadership and creating a positive company culture. She believes in being kind and empathetic while still striving for excellence. Chelsea also shares her growth strategy, which includes thought leadership, marketing, and expanding her team.

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Takeaways

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• Specializing in a niche and becoming a preferred partner in that space can lead to significant growth opportunities.
• Building strong partnerships and providing value to tech partners can result in referrals and new business opportunities.
• Leadership is crucial for scaling an agency, and it requires empathy, transparency, and setting high standards.
• Creating a positive company culture and treating employees with respect and kindness can lead to better team performance and retention.
• Thought leadership, marketing, and expanding the team are essential components of a growth strategy.\

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Chapters

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00:00 Introduction and Background

01:04 Specializing in Shopify Plus and Scaling the Agency

03:20 Niche Focus and Brand Partnerships

04:19 Shopify Plus and the Benefits for Growing Businesses

07:13 Generating Leads and Referrals

08:39 Building Strong Partnerships

10:31 Growth Strategy: Thought Leadership and Marketing

11:52 Finding and Retaining Talent

14:11 Leadership and Company Culture

18:30 Balancing Kindness and Excellence