How Christian Brown of Glewee Raised $9m and Became 30 Under 30 to Build the Ultimate Influencer Platform

Summary

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In this episode of How to Scale an Agency, Lucas James interviews Christian Brown, co-founder of Glewee, a web and mobile application for brands and creators. They discuss Christian's entrepreneurial journey, the foundation of Glewee, and the role of AI in the future of software. Glewee allows brands to launch campaigns and work with influencers, while creators can apply for brand deals and monetize their following. The pricing model includes a free option with a service fee, as well as subscription tiers with additional features. Christian also shares his thoughts on the potential of AI and its impact on various industries.

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Takeaways

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• Glewee is a web and mobile application that connects brands and creators for influencer marketing campaigns.
• The pricing model includes a free option with a service fee, as well as subscription tiers with additional features.
• AI has the potential to revolutionize software and create more efficient and creative solutions.
• The future of software may involve consolidation and the development of 'everything apps' that offer a wide range of functionalities.
• While AI can automate certain tasks, there will always be a need for human creativity and individualism.

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Chapters

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01:05 Christian Brown's Entrepreneurial Journey

03:01 From Tumblr to Glewee: The Foundation of Glewee

05:44 The Decision to Raise Money for Glewee

08:13 The Pricing Model of Glewee

09:08 Considerations for Raising Money vs. Bootstrapping

11:55 The Role of AI in Glewee

13:49 How Glewee Works for Brands and Creators

16:41 Use Cases for Glewee in the E-commerce Space

17:39 Limitations of Influencer Marketing for Service Businesses

19:30 The Pricing Model of Glewee: Free vs. Subscription Tiers

21:23 The Future of Software and the Rise of AI

26:37 Implementing AI in Glewee and the Potential for Consolidation

29:05 The Impact of AI on Software and Human Creativity