The Process
How Menlo IQ works.
Two phases. One compounding strategy.
Phase 1
Foundation Build
A one-time engagement that builds your complete digital infrastructure. At the end of Phase 1, you have a live modern website, a published content cluster, a live LinkedIn presence, and full analytics visibility: everything needed to start earning AI citations.
Weeks 1-2
Discovery & Architecture
- /Company and competitive positioning audit
- /AI visibility baseline assessment
- /Content cluster topic selection
- /Website architecture planning
- /Schema and structured data strategy
Weeks 2-3
Website & Technical Foundation
- /Website design and development
- /Semantic HTML and structured data implementation
- /Core Web Vitals optimization
- /Sitemap, robots.txt, and crawl configuration
- /Analytics and tracking setup
Weeks 3-4
Content & LinkedIn Launch
- /Pillar article (2,500+ words)
- /Four supporting cluster articles
- /Internal linking architecture
- /LinkedIn content calendar for first 30 days
- /First five LinkedIn posts written and scheduled
Week 4-5
Launch & Handoff
- /Site launch and submission to search engines
- /AI platform submission and indexing
- /Analytics dashboard delivery
- /Phase 2 roadmap and content plan
Phase 2
Growth Operations
A monthly retainer that keeps your presence growing. AI search is not static: engines update, competitors publish, and your content needs to evolve. Phase 2 keeps you ahead.
Week 1
Content Production
- /Two new articles researched and written
- /Existing content refreshed based on performance
- /New cluster topics identified
Week 2
LinkedIn Publishing
- /3 to 4 LinkedIn posts published
- /Engagement strategy and response
- /Cross-promotion with new articles
Week 3
Monitoring & Analysis
- /AI citation monitoring across platforms
- /Competitor visibility tracking
- /Technical health check
Week 4
Reporting & Strategy
- /Monthly visibility report delivered
- /Next month content and strategy plan
- /Algorithm and platform updates reviewed
The Logic
Why the two-phase model works.
Foundation prevents wasted effort
Ongoing content published on a weak technical foundation has limited impact. Building the infrastructure first means every article we publish compounds in value.
Operations creates momentum
AI engines reward recency and consistency. Monthly content production keeps your topical authority growing and your citations fresh.
Together they build durable AI visibility
Structural authority plus consistent presence is the combination that earns ongoing citation. Neither alone is enough. Together, they compound.