Services

Analytics & Reporting

You can’t optimize what you can’t see. We track your AI search presence, citation frequency, and content performance — and translate the data into a clear strategy for what to do next.

When Analytics & Reporting Matters

If you’re investing in marketing without knowing what’s working.

You have no visibility into AI search

Traditional analytics tools don't show AI citations. You don't know whether ChatGPT or Perplexity are recommending you — or your competitors — when buyers ask about your category.

Google Analytics doesn't tell the full story

Sessions and pageviews don't tell you which content is earning authority, which queries are driving leads, or where AI engines are finding your competitors instead of you.

You don't know which content is working

You're publishing articles, but you have no system to track whether they're earning citations, driving organic traffic, or contributing to pipeline.

You can't show ROI to leadership

Marketing investment in content and SEO is hard to justify without clear attribution. Monthly reporting makes the case — and guides where to invest next.

Nothing is being tracked from day one

Search Console isn't configured. AI monitoring isn't set up. You're flying blind and accumulating months of lost baseline data.

Optimization is guesswork

Without data, every content decision is an opinion. With the right reporting in place, optimization becomes specific, prioritized, and defensible.

What We Track

Visibility into the channel most companies can’t measure.

AI search visibility is harder to measure than traditional organic traffic. There are no standard dashboards, and citation data isn’t surfaced by default in any analytics tool. We track it anyway — using structured monitoring across the major AI platforms combined with Search Console analysis and content performance data.

Every month you receive a report that tells you where you’re being cited, what queries are surfacing your content, how your visibility is trending compared to competitors, and what to do next.

The goal isn’t a dashboard full of numbers — it’s a clear decision about where to invest the next month of marketing effort.

What We Deliver

  • Monthly AI visibility reportPlain-language summary of your AI search presence with trend data, notable citations, and actionable strategic recommendations.
  • Citation trackingStructured monitoring across ChatGPT, Perplexity, and Gemini for your key topics, brand name, and buyer queries.
  • Google Search Console monitoringMonthly analysis of Search Console data for AI Overview appearances, click-through rates, and organic traffic trends.
  • Content performance analysisWhich articles are earning citations and driving traffic — and which need to be updated, consolidated, or expanded.
  • Competitive share of voiceHow your AI visibility compares to named competitors in your category, tracked monthly.
  • Strategic recommendationsSpecific, prioritized next steps based on what the data is telling us — not generic best practices.

Platforms We Monitor

ChatGPTPerplexityGeminiGoogle AI OverviewsGoogle Search ConsoleBing Copilot

How We Work

Setup once. Report every month. Optimize continuously.

01

Setup & Configuration

We configure Google Search Console, set up AI platform monitoring, and establish the baseline measurements that make month-over-month comparison meaningful.

02

Establish Baseline

Before we can show improvement, we need to know where you start. We document your current AI visibility, organic presence, and content performance in month one.

03

Monthly Reporting

Every month you receive a clean, plain-language report. What moved. What didn't. Where citations appeared. What queries are surfacing your content. What to do next.

04

Quarterly Strategy Review

Every quarter we step back and look at the data across 90 days — identifying patterns, adjusting the content and SEO strategy, and prioritizing the next quarter's investments.

Get Started

Ready to measure your AI visibility?

We’ll set up the monitoring, establish your baseline, and give you a monthly report that actually tells you what to do next.

Get Started
Analytics & Reporting | Menlo IQ | Menlo IQ