Services
LinkedIn Content Strategy
LinkedIn is one of Perplexity’s most-cited sources for B2B topics. A consistent, well-structured LinkedIn presence extends your AI footprint far beyond your website — and puts you in front of buyers where they already spend time.
When LinkedIn Content Strategy Matters
If your best prospects can’t find your voice.
You post occasionally and get nothing
Inconsistent LinkedIn presence doesn't build authority. AI citation algorithms reward sources that publish consistently on a defined set of topics over time.
Your posts don't generate leads
Engagement without conversion isn't a LinkedIn strategy — it's content for its own sake. We build posts with intent: to attract the right buyers and move them to action.
You don't have time to write your own content
Founders and executives know what they want to say — but rarely have the time or process to say it consistently. We handle the writing in your voice.
AI engines aren't referencing you in B2B queries
LinkedIn posts and articles are indexed by Perplexity and other AI engines. A strong, structured LinkedIn presence extends your AI footprint far beyond your website.
You have no founder voice established
B2B buyers trust people, not logos. If your founder isn't a visible, credible voice in the category, you're leaving one of the most powerful trust signals unused.
Your competitors are showing up in the feed
When your prospects scroll LinkedIn, they see other voices in your category — just not yours. That's a share-of-mind problem that only consistent presence solves.
What We Do
Platform presence as an AI citation strategy — and a lead generation channel.
Most B2B companies treat LinkedIn as a social media obligation. We treat it as two things at once: an AI citation channel and a direct buyer touchpoint.
When someone asks Perplexity about a B2B topic, LinkedIn posts and articles are frequently in the cited sources. That means a consistent LinkedIn presence isn’t just good for brand awareness — it’s good for AI search visibility.
At the same time, the right posts attract the right buyers directly. Thought leadership that speaks to your market’s real problems builds trust before the first conversation — and makes closing easier.
What We Deliver
- Monthly content calendar12–16 posts per month, planned and approved in advance so you're never scrambling for content.
- Thought leadership articlesLong-form LinkedIn articles targeting the exact queries your buyers ask AI — structured for citation.
- Founder voice developmentWe learn how you think, how you write, and how you talk to clients. Then we write in that voice. You review, approve, and publish.
- Engagement strategyGuidance on commenting, sharing, and building your presence beyond your own posts — because reach grows through participation.
- Analytics trackingMonthly reach, impression, and engagement data — and what it means for the next month's content plan.
How We Work
We write in your voice. You show up consistently.
01
Voice & Topic Development
We start by learning your perspective: what you believe about your industry, what mistakes you see clients making, what questions you get asked most. This becomes your content voice.
02
Content Calendar
We plan 12–16 posts per month, mixing short-form thought leadership, data-backed insights, and longer articles. You review and approve the plan before anything goes live.
03
Writing & Approval
We write every post in your voice. You get a review window to edit, approve, or redirect — then posts go live on your schedule.
04
Analyze & Optimize
Monthly, we review what performed best and why — and use that data to sharpen the next month's topics, formats, and posting cadence.
Relevant Work
What LinkedIn done right actually produces.
LinkedIn Lead Gen
33%
Close Rate
POND Threads
A 33% close rate so strong that POND Threads couldn't keep up with the volume of new customers coming in. LinkedIn outreach built by Lucas James drove booked meetings that converted at an exceptional rate.
Lead Generation
10 / 10
Campaign Rating
SplitTesting.com
A 100% referral-based CRO agency needed a way to generate outbound demand. Lucas James built the outreach engine — targeted, fast, and exactly as promised.
Get Started
Ready to build your LinkedIn presence?
We’ll build a content cadence that puts your voice in front of the right buyers — consistently, every month.
Get Started